Casey Crawford, owner of Prospect and Park City Mercantile, knew early on she wanted to be an entrepreneur, but she wasn’t exactly how that would look. So, the lifelong Utahn packed up and moved to Hawaii to surf and live life in the islands perusing an island lifestyle while discovering her next step. While in Hawaii, Casey began a 12-year career with Quiksilver and ended up supporting the brand as they bought back the Quiksilver brand franchises. Her role with Quiksilver eventually brought Casey back to Utah and landed her on Park City’s Main Street as she led the transition of the Park City Quiksilver store back into the Quiksilver brand ownership. Spending 12 years opening 72 Quiksilver stores taught Casey a thing or two about retail.
In 2009, Casey and her husband Corey had moved to Park City and were walking up Main Street when she noticed one of her favorite historic buildings was for lease. She immediately knew it was her opportunity to open a shop on Main Street and Prospect was born.
Prospect, located at 509 Main Street, offers a collection of lifestyle brands with products you need, and styles you will want to wear in Park City’s winter and summer seasons. You’ll fall in love with brands such as Roark, a clothing brand inspired by world travel, and Publish, an urban streetwear brand while appreciating familiar brands such as Skullcandy and Sorel.
Shortly after opening Prospect on Main Street, Casey had the opportunity to take on another space on Park City’s Main Street, which has allowed her to follow her passions and expand upon Prospect’s offerings. Currently, the Park City Mercantile, located at 523 Main Street has allowed Casey to offer a more extensive variety of home furnishings as well as my personal go-to for gifts and a fantastic selection of Utah’s own products. It just so happens that Casey recently finished building a home in Park City’s old town, so she was intimately familiar with the latest in home decor products with an emphasis in Scandinavian design and was able to bring a taste of her favorite products to Park City.
In my opinion, Casey’s presence on the street with Prospect and the Park City Mercantile is impressive, but Casey doesn’t stop with impressive. We think of Casey as a natural collaborator. Both 509 and 523 are so much more than what may meet the eye at first glance. Prospect, Casey’s original home on Main Street, also serves as home to Billy’s Barbershop and an upstairs coffee and juice bar ran by Pink Elephant and Land Juicery. The idea was born out of a desire to help others succeed and find their way in Park City. Billy, a longtime friend and former employee of Prospect, was looking to find his career path and decided to go to barber school. Once he graduated, Casey invited him to build out a space at Prospect. Speaking from personal experience, women across Park City are grateful to Billy for helping our men overcome that overgrown mountain man look. A few years later, one of Billy’s clients was talking about his coffee roasting business, and Casey happened to overhear. She had always envisioned a coffee shop sharing the space at Prospect. Mitch and Kelley’s Pink Elephant Coffee along with Jenifer from Land Juicery were the perfect brands to complete the 509 space.
Further down Main Street, Casey had the same idea; to find like-minded entrepreneurs and help them get their start. She just so happened to know a hair stylist, the little sister of a colleague from the Quiksilver days, who was looking for space. Rose + Water brings the perfect fit to the Park City Mercantile shop.
Casey was born and raised in Utah, and other than her stint in Hawaii she has spent most of her life here. She feels Park City is somewhat of an island within the state of Utah. Casey and her family enjoy taking advantage of all our state has to offer including the best lakes, the best mountains, the best desert, and the best snow.
You can find her having breakfast at Harvest on Park Avenue before hopping on the Town Lift with her family for a day of snowboarding. They like to end the day enjoying their hot tub in their Old Town home.
We in Historic Park City appreciate Casey for the vibe she brings to Main Street and her leadership in collaboration among entrepreneurs.