The Historic Park City Alliance (HPCA) debuted a new visitors brochure in mid-July. The colorful brochure includes an illustrated map and information on Historic Park City area shopping, dining and businesses.

Funded through the 2010 Summit County Restaurant Tax Grant, the HPCA brochure aids visitors in navigating Historic Park City’s shopping, dining and business district and provides fun historical facts and present-day trivia. An illustrated map of present-day landmarks and is designed to offer a visual “tour” of Historic Park City.

The new brochure design highlights the look, feel and branding of the Historic Park City area.  The graphic layout gives visitors a better sense of what Historic Park City’s atmosphere and culture are all about.

The new HPCA brochure is designed and illustrated by Flashpoint, a Park City-based marketing agency and printed on EarthChoice® acid-free recycled paper, a product which supports the efforts of the World Wildlife Fund.

The brochures can be found at Vistor Information Centers in Park City and Salt Lake City.  They are also distributed to lodging properties from Salt Lake City to Saint George and Moab.