Sundays, April 26 – June 1
April 27, 2014 – Spring Street Sale – We need to clear out the winter wear to make room for summer! The idea is that this doesn’t have to be a “Sidewalk Sale” just all merchants banding together to promote the opportunity to help clear out the winter gear! A power in numbers concept that will generate media coverage leading up to the event.
MERCHANT NOTE: Please provide your commitment if you plan to participate in the Spring Sale. All you have to do is offer select winter / seasonal items at a discounted rate.
May 4, 2014 – Boutique Bounce – Post a picture of you on Main Street and be entered to win Historic Park City Gift Cards. #PCBoutiqueBounce. Participating merchants will be given flyers to post in a visible location for the event. An event will be created on Facebook and participating merchants will be asked to share with their networks.
Additional Info: Encourage regional fashion bloggers to participate and share. This event targets social media content generation.
MERCHANT NOTE: Please provide your commitment if you consider yourself a boutique and would like to invite guests to your store to participate.
May 11, 2014 – Mother’s Day Brunch at participating restaurants.
Additional Info: Send four targeted bloggers a HPC Gift Card to enjoy Mother’s Day on us. Several restaurants are closed during May, but we are still able to promote the ones that are open. Mom’s can use the gift card for anything on Main Street, but we can position it as a Mother’s Day Gift. It will be a great introduction to the street for these key moms / influencers.
MERCHANT NOTE: Please provide commitment if you will be open for Mother’s Day brunch and if you will be offering a special menu.
May 18, 2014 – Kid’s Day
- Face painting
- Balloon Artist
MERCHANT NOTE: Please provide commitment if you will be planning additional family friendly activation for Kid’s Day.
May 25, 2014 – Live Music in Miner’s Park – Memorial Day Weekend Hire Mountain Town Music to program acoustic entertainment
MERCHANT NOTE: Please provide merchant commitment if you will have live music the Sunday of Memorial Day.
June 1, 2014 –Artist Demonstrations in Historic Park City An extension of Gallery Stroll
MERCHANT NOTE: Please provide commitment if you will have artists demonstrations on June 1, 2014.
The Historic Park City Alliance will promote weekly activities through a targeted public relations and marketing campaign in Salt Lake City and Park City; targeted publications to include Salt Lake Magazine, KSL.com, SLTribune.com, City Weekly, the Park Record, PC Jane’s List and KPCW. Additionally, the HPCA will conduct media outreach with select new media in SLC (social media influencers and bloggers). Consumers will be directed to the Historic Park City website for a complete listing of events and specials.
BUDGET: Activation and Summit County Advertising - $2,190
Advertising outside of Summit County - $2,900
REMEMBER: Our goal is to increase revenue for YOU the slow shoulder season.
PLEASE PROVIDE COMMITMENT AND INFORMATION BY APRIL 15 IN ORDER TO BE INCLUDED IN THESE EFFORTS.
Contact Meisha Lawson to participate at firstname.lastname@example.org.