Historic Park City Alliance Announces New Officers


PARK CITY, UTAH (June 24, 2015) – The Board of Directors for the Historic Park City Alliance (HPCA) have elected Becca Gerber as President and Sandra Morrison as Vice-President. The President, Vice-President, Secretary/Treasurer, Past President and Executive Director make up the executive committee and provide leadership to the organization.  

“Becca and Sandra both have shown great leadership and commitment to the organization over the last year,” HPCA executive director Alison Butz said. “The Board of Directors feel both will add to the direction of the organization through their newly elected leadership roles.”

Becca is a longtime local and is the Director of Sales and Marketing for Aloha Ski & Snowboard on Main St. “I look forward to the opportunity to work with the City to further the goals and the mission of the HPCA” 

Sandra has been actively involved on Main Street since 1998 as the Executive Director at the Park City Historical Society & Museum. “My role provides me a unique perspective on the visitor base of the street. I look forward to using that knowledge in my work with the Historic Park City Alliance.”

Officers are elected on an annual basis. Lori Harris was re-elected to serve as the Secretary / Treasurer, Maren Mullin will remain on the executive committee as the Past President, and Alison Butz continues to serve as the Executive Director.

The Historic Park City Alliance promotes, enhances and encourages an atmosphere that is beneficial to the businesses of Historic Park City and the community, while informing and building consensus among property owners, merchants and governmental agencies.

About Historic Park City: The Main Attraction


With a thriving business district that boasts more than 250 shops, lodges, restaurants, resort and cultural activities, art galleries and signature events, it's no doubt that Historic Park City is "The Main Attraction."


The Historic Park City Alliance (HPCA) is dedicated to promoting Park City's Main Street and surrounding area as a viable, vital and dynamic place to live, work and play while also encouraging business development and enhancing activities that benefit the district.


Nestled in the valley bordered by Deer Valley Resort on one side and ski in, ski out access to Park City Mountain Resort on the other, it is the heart and soul of our mountain town and the epicenter of all that is fun and spontaneous. Historic Park City serves as the backdrop to Park City's annual marquee events including the Sundance Film Festival, Park City Arts Festival, Park City Food & Wine Classic and Savor the Summit. Favorite locals' activities on Main Street include the Park Silly Sunday Market and Friday Night Gallery Stroll.