FOR IMMEDIATE RELEASE

HISTORIC PARK CITY BUSINESSES ANNOUNCE “SPRING INTO HISTORIC PARK CITY”

Park City, Utah (April 17, 2014) Historic Park City merchants announce events, promotions and free parking on Main Street Sundays this spring April 27 – June 1, 2014.

“Spring is one of the most beautiful times of the year in Historic Park City,” said Alison Butz, Historic Park City Alliance Executive Director. “As the flowers bloom and the snow melts, our merchants enjoy seeing the friendly faces of Utah residents. Spring into Historic Park City is designed to encourage Utah residents to spend a day in Historic Park City enjoying the charm of the district.”

Spring into Historic Park City includes free parking on Main Street each Sunday of the promotion, which begins Sunday, April 27 and ends Sunday, June 1. Additional activation scheduled during the promotion include the following:

• April 27: Spring Sale – The ski season has ended, and Main Street merchants need to clear out the “winter wear” to make room for spring and summer merchandise. Find great deals on next winter’s favorites.

• May 4: Boutique Bounce - Post a picture of you, your friends and family at a Main Street merchant and be entered to win a Historic Park City Gift Card.
  Use hashtag #PCBoutiqueBounce on Instagram, Facebook or Twitter to be entered.

• May 11: Mother’s Day - Enjoy specials for Mom at participating merchants.

• May 18: Kid’s Day - A whole day just for kids! Free face painting, balloon art,
  and a magician from 2 -4 pm in Miner’s Park.

• May 25: Live Music in Miner’s Park - Free entertainment and family fun with AM Bump Trio 2 -4 pm in Miner’s Park.

• June 1: Main Street Artist Paint Out - Watch as artists from local galleries create beautiful one-of-a-kind artwork.

Specific merchant participation and additional details are available at www.historicparkcityutah.com.

Media Contact:
Meisha Lawson
Historic Park City Alliance
meisha@historicparkcityutah.com
435.659.9283

ABOUT HISTORIC PARK CITY: 'THE MAIN ATTRACTION'

With a thriving business district that boasts more than 250 shops, lodges, restaurants, resort and cultural activities, art galleries and signature events, it's no doubt that Historic Park City is "The Main Attraction." The Historic Park City Alliance (HPCA) is dedicated to promoting Park City's Main Street and surrounding area as a viable, vital and dynamic place to live, work and play while also encouraging business development and enhancing activities that benefit the district.

Nestled in the valley bordered by Deer Valley Resort on one side and ski in, ski out access to Park City Mountain Resort on the other, it is the heart and soul of our mountain town and the epicenter of all that is fun and spontaneous. Historic Park City serves as the backdrop to Park City's annual marquee events including the Sundance Film Festival, Park City Arts Festival, Park City Food & Wine Classic and Savor the Summit. Favorite locals' activities on Main Street include the Park Silly Sunday Market and Friday Night Gallery Stroll.